About Us

Established in 2007, eXplidata® makes it easier to access all the relevant analysis information you need to answer your qualitative research questions.

eXplidata® offers word-precise transcription, multilingualism/translation, pre-coding and a time-saving, high effective analysis tool in one unique service for your content analysis of ...

  • qualitative market studies
  • car clinics
  • individual interviews
  • focus groups
  • expert interviews
  • concept tests
  • social studies
  • mutlilingual, qualitative studies

We adress our service especially to ...

  • Market- and Opinion Research Institutes (for example qualitative market surveys, in-depth interviews, car clinics ...)
  • HR departments (eg employee surveys, applicant interviews ...)
  • Media companies, media outlets (interview transcription)
  • Universities (qualitative studies)

How it works

We are supporting international market- and opinion research companies, commercial companies and universities in conducting their qualitative studies.
Our core competency is translating, transcribing and coding of qualitative interviews with the help of our tool.

eXplidata® makes things easy for you:

Planning & Strategy

You inform us about your study and the specific research questions, like kind of study, case number, duration of single interview, language(s), etc...

Preparing your project

The eXplidata®-tool is individually configured to your specific project needs - our team of transcribers is build up and instructed.

Project Start & Data Entry

You or your test studio upload(s) the interviews onto our server as audio files. Once an interview has been fully uploaded, it is automatically allocated to the next 'available' data operator, who immediately starts with transcription and if requested with the translation.

Quality Control

The captured content is subjected to our quality control.
Potential inconsistencies will be corrected. Important here is complete, verbatim recording of your data and precise assignment to your relevant topics

Fast, faster ...

From the very beginning of your fieldwork, you get access to your eXplidata®-project with all previously recorded, categorized and coded statements for your analysis.
Regardless of the number of cases, we guarantee the complete recording and precoding of your interviews not later than 48hs by the end of the fieldwork (Exception Expert interviews).

Premium is our standard

Each of your projects has one permanent, personal contact person with full responsibility for action.
Your projects in different time zones influence our service hours. That's why we focus our service availability to meet your requirements at any time. Our response time to your inquiries is only a few minutes. Guaranteed!

Our Pricing

We're calculating with following parameters:

  • Type of study ('normal' explorative in-depth interview, concept test, car clinic, focus groups)
  • Number of interviews / focus groups
  • Duration of interview / group
  • Language(s) to translate
  • Ratio of open / closed questions

Basically speaking, you may assume that with beginning of appr. 25 INTh the costs for eXplidata® are lower than the average costs incurred by the traditional transcription/aggregation/coding//analysis procedure. Our definition of traditional costs includes the following:

  • Logistics of distributing the interviews
  • Recruitment, training and briefing of evaluators
  • Accounting costs for evaluator services
  • Transcription
  • Any data aggregation required
  • Any pre-coding of data required
  • Time required for analysis

Please contact us. We will gladly send you a binding offer for your upcoming project.


If you have further questions, please feel free to contact us!

Do we need a special software environment for eXplidata®?

No. eXplidata® runs on all popular operating systems. Our tool is web based and you only need a webbrowser like Firefox, Safari, Chrome...

For which studies can eXplidata® be deployed?

eXplidata® lends itself perfectly to all types of explorative studies undertaken in qualitative market research:

  • Face-to-Face Interviews
  • Concept tests
  • Focus groups
  • Car clinics

How do you handle your quality management?

With the quality of the recorded content, the workload stands and falls in later analysis.
That is why we attach great importance to a comprehensive quality assurance:

  • In-depth familiarization of our employees in the handling of the tool
  • Include in the specific thematic requirements of each study
  • Each interview is checked for completeness, literally recording, correct topic assignment, language and grammar

Beginnin with which sample size is eXplidata® an economical alternative for us

We calculate the prices on the basis of so-called interview hours (INTh), i.e. the product of the length and number of interviews. From around 25 INTh, the costs are lower than those incurred by the traditional transcript/aggregation/analysis procedure. See here for further information.

Can eXplidata® be used for quantitative surveys?

eXplidata® is also suitable for the coverage and analysis of quantitative surveys with scaled questions. You will receive the results of your surveys processed in graphical and tabular form, together with the parameters:

  • Mean value
  • Median
  • Standard deviation
  • Top-2
  • Bottom-2

By when - at the latest - do you require our topic guide?

We prepare each project individually. The topic guide has to be worked into the tool and our data operators need to familiarise themselves with the respective subject matter. For this reason we require the final topic guide 3-4 working days prior to the onset of field work at the latest.

Can changes be made to the topic guide at short notice?

Yes. Changes to the thematic structure are possible during field work.

Do you provide assistance in uploading audio files?

Allocation of audio files to our data operators takes place automatically and is script controlled. For this reason it is important to define certain conventions. You, or the field studio, naturally receive from us detailed instructions on how to proceed. We are always ready with assistance if required.

How can we familiarise ourselves with the functions of eXplidata®?

Prior to our first actual collaboration with you, we shall send you a link of our demo version of eXplidata® and a comprehensive manual. This way you can find your away around our tool at your leisure and discover all its functions.

At what point can we expect the first data?

Our teams are organized so that interviews are captured by eXplidata® approximately 24 hours after upload. It doesn't matter to us whether you do 3 or 30 interviews per day. Our staff is sufficiently large and enables us to to be able to optimally adjust to the respective number of cases. From the second field day on, you have access to the interviews previously recorded. Guaranteed.

How can you be reached during the project phase?

In short: 24/7

Can eXplidata® also be deployed for focus groups?

Of course. There is a choice of two options here: we can process audio files (this makes sense for homogenous groups; differentiated by gender only), or video files (makes sense for heterogeneous groups; each individual respondent is entered with their own resp. number)

What is the maximum number of cases you can manage?

Generally speaking, the sky's the limit. Since we have meanwhile trained over 100 data operators, complex studies involving high case numbers pose no problem for us.

What happens if a server fails?

All your data is automatically backed up on a separate mirror server gesichert. In case of failure of the main server you find your projects immediately on this security server.

How long can I access my data on the server?

Your projects are always saved 3 years on our servers and are provided to you during this time. After this three years, your data will either be deleted and you receive them as a data file for local archiving or further processing.

Why can't we find you on facebook?

Our company takes privacy and data security very seriously. That's why we have no facebook account.

Our Clients

We're proud of their confidence in our services:

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Porsche AG
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and many more ...


Are you interested in working on exciting, international opinion- and social research projects?
Are you (studying and) looking for a part-time job that you can organise freely?
Do you prefer to work on your own computer at home?
You have very good language skills?
You are interested in new topics and the opinions of people around you?
Reliability and deadline accuracy are a matter of course for you?

Then you've come to the right place.

Thanks to the acceptance of our services, we continually strengthen our team. We're looking for freelancers for the evaluation of individual interviews which are recorded by audio. Evaluation means that these interviews must be transcripted (in some cases translated into English) and encoded with our online analysis tool. You can easily do this work in your home office.

You need more information?
... Please send us an email
... or send us a note:

(Your data above will only be used to contact you and will not be passed to third parties. By submitting you agree to the processing of your data by us.)


Provider identification:

Innovative Analysemethodik
Christian Knaut
Pannierstr. 2
D-12043 Berlin
Mail: info@explidata.de
Tel.: +49 (0)30-21970531
UID: DE172110167

Mail us

(Your data above will only be used to contact you. They will not be passed to third parties. By submitting you agree to the processing of your data by us.)

Privacy Policy

Data protection has a very high priority for us.
The use of the eXplidata® website is possible without providing personal data; However, if you wish to use specialized business services (e.g. a contact form or our eXplidata®-Tool) through our websites, the processing of personal data may be required. If the processing of personal data is necessary and there is no legal basis for such processing, we generally seek the explicit consent of the person concerned.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to eXplidata®. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

As the controller, eXplidata® has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.


The program code, structure, design and functionality and layout of our database applications are protected under EU Directive 96/9 / EC of 11.3.1996 on the legal protection of databases Database Protection Directive) and other international and national copyright laws. The copying and / or modification of the implemented program code, the implemented scope of functions and / or the implemented functionality as well as the placing on the market of this database without the consent of the author is prohibited.

The name eXplidata is protected by trademark law.

Disclaimer of liability

Our offer may contain links to external websites of third parties on whose contents we have no influence. Therefore, we can not accept any responsibility for these external contents. The content of the linked pages is always the responsibility of the respective provider or operator of the pages. The Linked Sites were, at the time of linking, checked for legal remedies. Illegal content was not recognizable at the time of linking. However, a permanent content control of the linked pages is not reasonable without concrete evidence of an infringement. Upon notification of violations, we will remove such links immediately.

[This Privacy Policy has been partly generated by the Privacy Policy Generator of dg-datenschutz.de / RC GmbH / WBS-LAW.]

12043 Berlin